About Us

Hi, I'm Daniel Williams, the founder of Brick Store, and since I was about 4 years old I've been obsessed with LEGO®, and now an adult, I'm still as passionate about it as I was then.

Daniel Williams

My first set, 6970 Beta I Command Base, was released in 1980 and I was the luckiest kid in my neighbourhood, as LEGO wasn't readily available in New Zealand. If you knew someone travelling, there was always a rush of excitement to see what they may have brought home.

Between the ages of about 13 and 35 I was in the "dark ages" - That's AFOL-speak for the period between playing with LEGO as a child and rediscovering it as an adult. I should also mention now that AFOL is short for "Adult Fan Of LEGO." It started when I was in my local toy store in 2012, and spotting two train sets for sale (7938 Passenger Train and 7939 Cargo Train) I decided to satisfy my 10-year-old self that always salivated over the trains in the LEGO catalogue but didn't have the pocket money, nor pleading-ability to get them.

With my trains built I wasn't sure what to do with them, so decided I needed to build a city around them. As a child I also had a love for model railways, and always intended to one day build a railway layout. Now with an adult budget, I could achieve this dream with LEGO.

Following my buying spree on LEGO City sets, I decided it would be a wise move to collect all the Star Wars sets I could find, which soon lead to also collecting all the Creator sets, superhero sets, and so on. I soon had more sets than I had time to build, and about 200 boxed sets ended up in the cupboard - for a long time; a few years in fact.

One day I decided that I needed to have a sort through the sets I'd been hoarding and perhaps sell a few on Trademe. And this was how Brick Store was born. I was amazed at the demand that existed for sets that were long-retired, and the bidding frenzy that often ensued. Sets like 10194 Emerald Night, 10221 Super Star Destroyer, and 10228 Haunted House were hotly contested, and as sad as I was to see them go, I thought they deserved to be built, rather than sitting dormant in my cupboard.

I'd had an interest in opening a specialist LEGO store but decided there was already too much competition, from well-established players, and it would be hard to find a place in the market, without heavy discounting. I therefore decided to carve out a niche by focusing on retired sets, of which I've now amassed a small warehouse-full.

While I don't build so much these days, I'm as excited as ever to see what LEGO has coming out next. It's an incredible toy from a great company, and it's as relevant today as it was 40 years ago.

I hope you enjoy shopping at Brick Store.